Amazon Feature Phone Sale – Know All About This Sale

With the penetration of Internet into rural and semi-urban parts of the country, there has been a continued strong demand for the basic feature phones and as a result, for the first time ever, the brand is holding Amazon feature phone sale. It has been mentioned by the online platform that this segment still forms a large share of the Indian handset market and hence Amazon is addressing customer needs. According to the analysts, this segment grew in the last few quarters that too due to the disruption which was caused by Reliance Retails’ JioPhone.

Director of category management at Amazon India, Noor Patel said that “As per IDC 2017, basic feature phones still continue to form the lion’s share (approximately 52% of the mobile phone market) and for most customers, these are the first mobile device. We are customer focused at Amazon.in, and are committed to address the needs of the customer across segments”.

The Amazon feature phone sale offers amazing deals and offers on all the leading brands including Samsung, Nokia, Micromax, Intex, Karbonn and Jio Phone. Patel also mentioned that as compared to the last year, the company has expanded its mobile phones selection aggressively in order to cover every type of customer at each price point, including premium smartphone from Samsung, Apple, & LG to feature phones by Intex, Karbonn and Jio.

Additionally, analysts said that Reliance Jio had expanded the feature phone segment, in spite of already being a huge market catering to a diverse user base, many of the users continues to buy and use these devices in preference to smartphone. The reasons to adhere to feature phones are as varied as its user base, but it includes preference for simplicity and longer battery life at lower cost.

Head of the industry intelligence group at CMR (Cyber Media Research), Prabhu Ram mentioned that, “JioPhone is the key factor behind the surge of feature phones that saw its shipments grow in end-2017 more than five-fold, surpassing Samsung at the top. Another key factor is KaiOS, which has infused smart features in a basic feature phone”. He added, “It is logical to cash in on this wave for feature phones while it lasts, for an e-commerce platform like Amazon.”

In India the feature phone market saw a year-on-year (YoY) growth of 62% in 2017 as per CMR, while in the quarter that ended in December 2017; 4G feature phones grew by a massive 546%. The market for feature phones is not only being driven by rural India but also by consumers in tier-1 cities, who are using it as companion phones.

Associate research director at IDC (International Data Corporation) India, Navkendar Singh said that, “Move by Amazon can be seen as an attempt or an experiment to gauge the demand from this segment for online purchase. Through this Amazon feature phone sale, the brand can learn what works, and how can the demand be generated. Once this segment’s demand is unlocked, the upside is huge due to high volumes which come with this segment.”